Website Marketing Tools

The first thing is to ensure that you have comprehensive reports on what visitors are currently coming to your website.  Without this, you can't measure how things have improved.

Website Startup Kit provides a variety of tools to allow you to market the website.  These include:

• Your website can allow you to capture contact details of people who want to subscribe to your newsletter list.  Name, email, company name etc can be captured and stored - allowing you to quickly build up a marketing list of people interested in your products.  Regular newsletters to your subscribers have been shown to generate new sales leads within a few hours of an email going out.
   
• A contact form on the website will allow people to email you outside of office hours, ensuring that you don't loose potential sales leads.  You can even choose for these to be sent to you as an SMS text for a small additional charge per month.
    
• For a small additional monthly cost, you can add a blog to your website.  Writing diary type entries on what your business is doing, what new products you've launched is a great way to get your website to the number one spot on the search results.
   
• If you choose to run Google Adwords PPC (pay-per-click) to drive traffic to your website, you can link in Google Analytics with Goal Funnels to see what return you get on specific PPC terms.
   
• If you run or are thinking of running a Google Adwords Pay Per Click campagin to drive traffic to your website then you can add your analytics code to the website to help you optimise your campaigns.
   
• Each site can have integration with Google Adsense for content appropriate adverts to be shown on your site - with you getting an amount of money each time someone clicks on an advert on your site.  For non-commercial type websites this is often a good way of generating an income from your website - it could even pay for your website if you earn more than £1 per day.
   
• Whether optimising your website or doing SEO on your site falls under marketing is a grey area, but spending a few minutes adding meta-tags or title-tags for your pages will get your better ranked and drive more visitors to your website.

There are of course convential marketing techniques that you can employ such as leaflet drops, hot air balloon advertising etc - but combined with our already extensive list of included features, why not sign-up now for a website for less than £1 a day.